Business English
6 Months
Certification
1850 USD
The program designed to launch your acreer in the digital marketing industry.Explore the fundamentals of branding through real-world application in this interactive program. Participate in practical experiences that emphasize applying brand strategy concepts to create a complete brand launch plan for a case study client
OPPORTUNITY
GUARANTEED
COMMUNITY
FORUM
CAREER
ADVISOR
Success
Anyone can become a specialist in this field with dedication and effort. Certainly, starting with a degree or a working background will allow you to rapidly build the necessary additional skills required in this industry. However, that is not the only determining factor to success. Intenxive aims to be your partner on this journey, working with you to define the ideal career path, and providing the foundations and the practical knowledge needed to start working in this domain.
Benefit
The program collects all the extensive knowledge that our supervisors acquired through years of collaboration with industry experts, and compresses it in a series of comprehensible content. It incorporates challenges of real-world scenarios, and insights from actual project dynamics. The content of the program consists of a combination of self-paced study, live teaching, webinars with technical leaders, and one-to-one supervision meetings for in-depth discussions. Practical assignments and group projects provide hands-on opportunities to apply theoretical knowledge in a collaborative environment and get practicality with the industry standard tools.
Promise
The promise is to accelerate your career and open doors to become digital marketing specialist, brand manager, marketing manager, or other professional working in the media and digital marketing industry. Various companies in Europe and US are in high demand for precise expertise, Intenxive is the bridge to the industry providing access to unique opportunities.
Flexible Payment Plan
What is Flexible Payment Plan?
Intenxive collaborates with various companies and financial institutions that believe in the project. If you secure a spot in any program at Intenxive, our partners can provide a specialization loan to cover the entire cost.
How much does the service cost?
It is completely free of charge. The Flexible Payment Plan is provided exclusively by Intenxive to enable students to pursue their specialization with no initial costs. There are no hidden fees, 0% interest rate. You will repay monthly.
What is the specialization loan duration?
The repayment period is 12 months.
How do I apply?
After receiving admission, you can request the specialization loan service to our team. They registration office will provide all the details and the instructions on how to proceed.
Interest
Rate
Months
Period
Boost your career!
Complete the program, you will be qualified to apply for various career opportunities.
The average salary for a branding professional varies depending on geographic location, role, experience, and the type of company. Generally, it can range from $50,000 to $100,000 per year.
Brand Management
Digital Marketing Agencies
Corporate Marketing
Entertainment and Media
Digital Studio
Personal development is not only about technical knowledge. Soft-skills, comprehension of team dynamics, leadership abilities, and effective communication are essential for a successful career. In the Tech Industry, English serves as the universal language of communication. A deficiency in fluency can significantly impede one’s performance in interviews and daily professional interactions.
Intenxive offers a dedicated course to prepare you to the highest standards. The course is provided at no additional cost when enrolling in one of our specialization programs.*
* OFFER NOT VALID WHEN USING THE FLEXIBLE PAYMENT PLAN SERVICE
Program Content
What is Branding?
> Definition of branding
> Evolution and importance of branding
> Case studies of successful rebranding efforts
Task: Conduct initial research on the hypothetical client provided, analyzing its current branding and identifying potential areas for improvement.
Why Branding Matters
> Importance of branding for businesses undergoing rebranding
> Impact of rebranding on consumer perception and market position
Task: Create a SWOT analysis for the hypothetical client, highlighting strengths, weaknesses, opportunities, and threats in relation to its branding.
Brand Strategy vs. Brand Design
> Understanding the difference between brand strategy and brand design in the context of rebranding efforts
Task: Develop a brand strategy framework for the hypothetical client, outlining key objectives and target outcomes for the rebranding initiative.
Brand Identity and Values
> Defining brand identity and values for the hypothetical client
> Aligning brand values with target audience preferences and market positioning
Task: Create a brand identity mood board or concept board for the hypothetical client, exploring potential visual directions and messaging themes.
Brand Positioning
> Analyzing the current market positioning of the hypothetical client
> Identifying opportunities for differentiation and competitive advantage
Task: Develop a brand positioning statement for the hypothetical client, articulating its unique value proposition and desired market positioning.
Audience and Consumer Behavior Integration and Deployment with Python
> Defining target audience segments for the hypothetical client
> Conducting consumer behavior research to inform branding decisions
Task: Refine and expand upon the existing buyer personas for the hypothetical client, incorporating insights gathered from market research.
Brand Storytelling
> Crafting a compelling brand narrative for the hypothetical client
> Integrating storytelling elements into brand messaging and communication strategies
Task: Develop a brand storytelling framework for the hypothetical client, outlining key narratives and messaging themes to be incorporated into the rebranding campaign.
Brand Voice and Tone
> Establishing a consistent brand voice and tone for the hypothetical client across various touchpoints
> Tailoring communication strategies to resonate with target audience preferences
Task: Create sample copy and messaging guidelines for the hypothetical client, ensuring consistency in tone and messaging across different communication channels.
Brand Experience
> Mapping out the customer journey for the hypothetical client
> Identifying opportunities to enhance brand experiences and interactions
Task: Design a customer journey map for the hypothetical client, highlighting key touchpoints and opportunities for brand engagement and interaction.
Brand Extensions and Architecture
> Exploring potential brand extensions and sub-brands for the hypothetical client
> Developing a cohesive brand architecture framework
Task: Propose a brand architecture strategy for the hypothetical client, outlining how different product or service offerings can be integrated within the overall brand portfolio.
Brand Metrics and Evaluation
> Identifying key performance indicators (KPIs) to measure the success of the rebranding initiative
> Establishing a framework for ongoing brand performance evaluation
Task: Develop a set of KPIs and measurement tools for tracking the effectiveness of the rebranding campaign for the hypothetical client, including both quantitative and qualitative metrics.
Brand Management and Governance
> Establishing brand guidelines and standards for the hypothetical client
> Implementing processes for brand consistency and integrity management
Task: Draft comprehensive brand guidelines for the hypothetical client, outlining visual identity standards, messaging guidelines, and usage protocols for internal and external stakeholders.
Brand Sensing and Research
> Conducting market research and brand audits to inform the final brand launch plan
> Gathering insights and feedback to refine branding strategies
Task: Analyze market trends and competitor positioning to inform adjustments to the brand launch plan for the hypothetical client, incorporating feedback gathered from earlier sessions.
Brand Building Strategies
> Developing detailed brand activation plans for the hypothetical client
> Implementing strategies to launch and scale brand initiatives effectively
Task: Develop a comprehensive brand activation plan for the hypothetical client, outlining specific tactics, timelines, and resource allocations for the rebranding campaign.
Brand Communication Planning
> Creating integrated marketing communications strategies for the hypothetical client
> Planning and executing media strategies to maximize brand visibility and engagement
Task: Develop a detailed brand communication plan for the hypothetical client, encompassing both traditional and digital channels, along with a budget allocation and media buying strategy.
Final Project Refinement
> Review and refine the brand launch plan for the hypothetical client based on feedback and insights gathered throughout the course
> Ensure alignment with key objectives and target outcomes
Task: Finalize the brand launch plan document for the hypothetical client, incorporating all components developed and refined throughout the course.
Final Presentations and Reflection
> Students present their completed brand launch plans for the hypothetical client to the class, followed by peer feedback and reflection
> Reflect on the entire rebranding process and document key learnings and insights gained throughout the course
